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Spring 2009 Chanel couture collection
The Spring 2009 Chanel couture collection was presented on January 26, 2009 in Paris.
==Context==
Though the spring couture season took place amidst the financial crisis, the couture shows appeared generally unaffected by the economic downturn. In the words of fashion journalist Cathy Horyn, "The economic crisis doesn't really scare the people who still practice haute couture, that small, vanishing world of embroiderers, dyers and feathermakers who serve the imagination of the few remaining couturiers." The market for couture clothing is very small, however, with only a few hundred customers worldwide;〔 the most popular pieces in any collection generally selling “no more than three per continent.” Couture is generally unaffected by recessions because of their ultra-wealthy clientele.
In 2008, Chanel saw growth in all sales divisions.〔 In particular, couture sales experienced a 20% increase, with much of this grown coming from emerging markets like China, Russia, and the Middle East.〔 About one month before its couture show, however, Chanel laid off 200 temporary workers out of a total work force of 16,000. Because French luxury houses are viewed as impervious to economic downturns, the announcement shocked the press.〔 Despite the economic crisis, Chanel’s fashion president Bruno Pavlovsky told the Sunday Times that “good sales worldwide” were expected.〔 Karl Lagerfeld, Chanel’s creative director, commented that the economy affected “only … the conversation”.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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